Guides

Ready-to-run interview scripts: customer discovery, onboarding, pricing, churn, and a ten-minute user interview script.

• Churn interview questions: why customers really leave
  Questions for people who cancelled, and how to ask them without getting a polite non-answer.
• Customer interview questions that get real answers
  Twelve questions for a discovery interview, why each works, and the ones to avoid.
• Onboarding interview questions for the first week
  Questions for new users about their first session, where they got stuck, and what they expected.
• Pricing interview questions that don't ask "would you pay?"
  How to learn what customers value and what they pay today, without hypothetical questions.
• A user interview script you can run in ten minutes
  A structure for a short interview: opening, five core questions with follow-ups, and a close.